晨曦

北欧绿色邮报网北京报道（编辑晨曦）在上海的HM店，大面积的中国红让红色的HM被淹没，被拥抱，被裹挟，但是，有钱难买愿意。瑞典HM终于明白，中国这个大市场才是它可以大展身手的地方。

当然，中国的网购也对服装市场有很大冲击。很多小店都纷纷关门倒闭因为租金太高了，人们都网购了，没人，或者说很少的老人去实体店买，只能是越来越少。

曾经见过一个卖商铺的小伙儿，他说，实体店杂货店杂牌店是倒闭了，但是，真正的大品牌并没有受影响，年轻人想买名牌的心理和行动并没有变。

据最瑞典报道， 9月9日，瑞典时尚服装品牌连锁零售店H&M 在上海标志性的淮海路正式开设了其中在中国的首家House OF H&M在中国之旅的大胆心篇章–将时尚，生活方式和数字创新融为一体。瑞典驻上海总领事安妮卡.哈恩-英格伦德应邀出席了此次活动。

这个地点具有特殊意义，早在2007年HM就在同一地址开设了中国第一家商店。该品牌现在回到了同一个地方，对时尚零售的未来有了新的愿景。

最瑞典总结说，HM重开售店，是一次意义重大且策略正确的品牌行动。它展示了HM适应中国市场的决心和诚意。

笔者同意最瑞典的说法。从笔者在瑞典生活18年的经验和对HM多年来年度报告的报道来分析，HM在上海淮海路闪亮登场表面瑞典对中国市场的信心又找回来了。

很早，HM在中国就很光鲜，笔者在新疆采访都看到了瑞典的Arla, burning baloon and H&M. However, being affected by other super power, HM was involved in boycotting Xinjiang cotton forcing itself take away their products from the shelf.

Due to parties struggles, many Swedish resisted Chinese Red. Now in Shanghai, you can see their decoration was purely Chinese Red. It looks like they accepted China in their heart.

Sweden used to follow the “China threat” paradox and seemed not care too much about their profit. But now it came back. It means they accepted Chinese Red. They might say they didn’t, but they gave us the impression that they did accept.

They became more brave and loved to melt in the Chinese pot.

China is still the fastest growth market in the world, leading the world.

In fact, while Sweden accepts Chinese Red, China has already accepted European style. looking at the domestic decoration, European white style became very popular. In the subway when you see the young people’s clothes, a lot of them come from HM style and material.

Be honest as ever, earn money in China, you won’t be regretful!