2022 Beijing Winter Olympics plenty of business opportunities for Swedes

By Xuefei Chen Axelsson

STOCKHOLM, Jan. 21(Greenpost)—An event organized by EU-China Winter&Outdoor Sports Alliance  on Thursday focusing on networking and finding opportunities for both Swedish and Chinese upon the 2022 Beijing Winter Olympics.

 

With the presence of many CEOs and Executives of Sports&Outdoor industry guests in Sweden and Taishan Sports Industry Group delegation, delegates exchanged ideas in Winter and Outdoor Sports opportunities.

DSC_6463Investment adviser and Executive Director of the Alliance Vanessa Folkesson made a presentation about the vision and mission of the alliance and the 300 billion RMB cross-border business opportunities to engage 300 million Chinese people to participate in winter sports and outdoor travel in EU and mainland China prior to the 2022 Winter Olympics in Beijing.

“How can we bring in the brands and products the Chinese have never seen and never know, how do we bring those products to China and how can we help, those are our ambition and goals to achieve, and we see a lot of opportunities in winter&outdoor sports activities, ” said Folkesson.

DSC_6467Executive Chairman of EU-China Culture & Economy Commission William Zhang Yi also said that there is great opportunity in bilateral cooperation in economic, cultural fields.

DSC_6479Four time Olympics official equipment provider Taishan Sports Industry Group’s vice Chairman Bian Qingfeng gave an introduction about his group.

“Established in 1978, Taishan is one of the largest sport products producer and supplier,” said Bian. “We are very proud that we provide equipment and products for 40 percent of the Beijing Summer Olympics Gold medals. We are very good in producing summer sport equipment , but we are still new in producing winter sport equipment, so the main purpose for us to come is to learn from you and find cooperation partners,” said Bian.

Bian said Taishan sincerely look for working partners in developing winter Olympics products.

DSC_6488Per-Erik Holmström made a presentation about Nordic Viking, Ice Hockey and Bandy playing team.

“Nordic Viking is still the best players I believe China’s lady Bandy team will win the 2022 Winter Olympics, but there will be a lot to do. I have great confidence in them,”

During the event, many Swedish sports & outdoor industries CEOs presented their products.

DSC_6562DSC_6558Ingemar Holmberg, Director of International Sales for CRAFT presented various kinds of clothes for the skier or skaters.

World famous Swedish telecommunication giant Ericsson also presented how they can cooperate with Beijing Winter Olympics in 2022.

With the past experience, Ericsson can provide the network for people all over the world to choose to see whatever part of the Olympic Games just by clicking on the internet.

Folkesson said this was a kicking off event and they will organise another event in Beijing next month for similar purposes.

About 50 CEO and Chairpersons of Winter&Outdoor Sports related industries attended the meeting.

Bolife takes part in Stockholm Formex Exhibition

By Xuefei Chen Axelsson

STOCKHOLM, Jan. 21(Greenpost)—Bolife, a newly established 100 percent natural dyeing technology user and brand has shown up at the Nordic largest interior design exhibition Formex Spring 2016 in Stockholm.

Bolife is the only brand developed by a Chinese company to display its product and present its technology here at the Formex exhibition.

DSC_6214As a new immigrant to Sweden, CEO Zhang Yu told Green Post that his purpose to take part in the exhibition is to let Swedish and the Europeans to recognise this brand and the Chinese green technology.

”We know that Swedish people pay great attention to sustainability and green technology. Since we now live in Sweden, we like to find a product or a technology that can fit for the Swedes. We have looked for it in Japan and South Korea, but in the end we found it in China,” said Zhang.

 

”This technology has 13 patents protected in China and no one has really made any products out of it. So we talked with the owner and developed this product for the first time within six months, and now we made it here to the last minute,” said Zhang.

Zhang explained that the technology they used is to use dyeing material from herbs and plants without adding any chemicals. Plus supersonic vibrations. There will be no need to use chemicals to make the form or soften the clothes.

DSC_6205”The natural dyeing method makes the fabric look a bit rough, but if you see the fabric is shining or too soft, it must contain some chemicals to make it like that,” said Zhang.

The natural dyeing method is very traditional Chinese method plus supersonic technology so that people can mass produce the fabric.

This will avoid the problems of being irritated in the skin or allergic for the chemicals in certain material.  So it is pure organic and natural material.

Zhang Yu stressed that they like to develop this in Sweden and Europe first and once it is recognised with the European quality standards for green product, then they can consider to have more sales in China too. They will use the Chinese dyeing technology with Swedish design and European suppliers to make 100 percent natural product for the customers.

DSC_6230Hans Krylander, consultant of  Bolife explained the uniqueness of the Bolife technology.

”This is a new method to use supersonic viberation, they only dye for 30 degrees and before they use 60 degrees, so you save a lot of energy. But the main purpose and the best thing is that you don’t need to have chemical fixation material, you can use tree material. The supersonic technology has existed for many years, but it is the first time to use it this way.  This is the first time in the world history that you can have an ecological dyeing in organic cotton, and it stays with organic fixation material as well, so it is a unique Chinese product,” Krylander said.

DSC_6362During the exhibition, they also cooperate with Swedish Handcraft Friends to present the dyeing method. The presentation also attracted a lot of attention from the visitors. They even practice dyeing themselves during the presentation.

DSC_6373

Janne Liang and Lotta Ahlvar, President of Handcraft Friends presents the natural dyeing method.  Photo by Xuefei Chen Axelsson.

Zhang Yu created a home product brand Day & Me and had opened more than 40 shops in China within a year. He felt this was not challenging enough. So now he likes to develop a completely green brand. The brand has been recognised by American SGS certification, the next step is to get the European eco product certification.

Formex is the largest interior design exhibition in Nordic region. It opens twice a year in Stockholm in January and August. Almost all the interior design companies come to participate in the exhibition.

During the exhibition, designer Lotta said the Nordic style is not just simple, it is a combination of both beautiful and useful.