2022 Beijing Winter Olympics plenty of business opportunities for Swedes

By Xuefei Chen Axelsson

STOCKHOLM, Jan. 21(Greenpost)—An event organized by EU-China Winter&Outdoor Sports Alliance  on Thursday focusing on networking and finding opportunities for both Swedish and Chinese upon the 2022 Beijing Winter Olympics.


With the presence of many CEOs and Executives of Sports&Outdoor industry guests in Sweden and Taishan Sports Industry Group delegation, delegates exchanged ideas in Winter and Outdoor Sports opportunities.

DSC_6463Investment adviser and Executive Director of the Alliance Vanessa Folkesson made a presentation about the vision and mission of the alliance and the 300 billion RMB cross-border business opportunities to engage 300 million Chinese people to participate in winter sports and outdoor travel in EU and mainland China prior to the 2022 Winter Olympics in Beijing.

“How can we bring in the brands and products the Chinese have never seen and never know, how do we bring those products to China and how can we help, those are our ambition and goals to achieve, and we see a lot of opportunities in winter&outdoor sports activities, ” said Folkesson.

DSC_6467Executive Chairman of EU-China Culture & Economy Commission William Zhang Yi also said that there is great opportunity in bilateral cooperation in economic, cultural fields.

DSC_6479Four time Olympics official equipment provider Taishan Sports Industry Group’s vice Chairman Bian Qingfeng gave an introduction about his group.

“Established in 1978, Taishan is one of the largest sport products producer and supplier,” said Bian. “We are very proud that we provide equipment and products for 40 percent of the Beijing Summer Olympics Gold medals. We are very good in producing summer sport equipment , but we are still new in producing winter sport equipment, so the main purpose for us to come is to learn from you and find cooperation partners,” said Bian.

Bian said Taishan sincerely look for working partners in developing winter Olympics products.

DSC_6488Per-Erik Holmström made a presentation about Nordic Viking, Ice Hockey and Bandy playing team.

“Nordic Viking is still the best players I believe China’s lady Bandy team will win the 2022 Winter Olympics, but there will be a lot to do. I have great confidence in them,”

During the event, many Swedish sports & outdoor industries CEOs presented their products.

DSC_6562DSC_6558Ingemar Holmberg, Director of International Sales for CRAFT presented various kinds of clothes for the skier or skaters.

World famous Swedish telecommunication giant Ericsson also presented how they can cooperate with Beijing Winter Olympics in 2022.

With the past experience, Ericsson can provide the network for people all over the world to choose to see whatever part of the Olympic Games just by clicking on the internet.

Folkesson said this was a kicking off event and they will organise another event in Beijing next month for similar purposes.

About 50 CEO and Chairpersons of Winter&Outdoor Sports related industries attended the meeting.

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